In April 2012, Silver DIner, a full-service family restaurant chain with 15 locations in Maryland, Virginia and New Jersey, made three major changes to its children’s menu in order to make healthier items easier to choose.

  • Meals were re-designed to meet or exceed nutrition standards set by the National Restaurant Association’s Kids LiveWell program (59%, compared to 22% before the changes).
  • Healthy side dishes became the default choice – strawberries, mixed vegetables, or side salads–were automatically included with all kids’ meals by default.
  • And less-healthy choices such as french fries, soda and lemonade were removed from the menu.

NOTE: Fries and soda were still available…upon request.

What Happened Next?

  • Children’s meal prices increased by $0.79 for breakfasts and $0.19 for non-breakfast meals.
  • Restaurant revenue increased with yearly percent change as follows:
  • 2008-2009: +1.5%,
  • 2009-2010: −2.1%,
  • 2010-2011: +11.1%,
  • 2011-2012: +5.1%,
  • and 2012-2013: +5.1%.
  • Orders of healthy meals, strawberry and vegetable sides, milk, and juice increased
  • Orders of French fries, desserts and soda decreased
  • Total calories ordered by children decreased (684 kcal pre vs. 621 kcal post)
  • Except for the kids who requested un-healthy choices (935.0 pre vs. 942.9 post)

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Conclusions

  1. Chain restaurants can create healthier menus without alienating their ‘non-health-food’ patrons,
  2. Kids will eat healthier restaurant meals when menus are designed correctly,
  3. Chain restaurants can increase profits by making their menus healthier

Where do we go from here?

  • If I was a restaurant owner, I would consider taking a look at the Silver Diner kids menu and use it as a template for re-working my own kids menu
  • If I was a restaurant owner, I would consider applying the same menu format for the main menu as well
  • As a parent, I am going to send a link to this article to the restaurants I frequent most often. The number of obese children in our society is truly horrendous and we all need to pitch in to reverse this trend.

Please Help

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Please help by tweeting, sharing, pinning, tumbling, stumbling, etc.

Reference

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