major league baseball teams up with michelle obama's let's move program in an attempt to reverse childhood obesity

Back in the day, America’s baseball players were fat & it’s children were fit.

Today, it’s the the ball players who are fit & the kids are fat.

But, maybe not for much longer.

Michelle Obama has enlisted Major League Baseball and its players’ association for a new public service advertising campaign to promote her program – Let’s Move –  and eliminate childhood obesity.

The campaign consists of a series of television and radio ads, customized for each of the league’s teams.

And I think that it’s a great idea.

Brilliant!!!

It’s exactly what I was talking about when I wrote A Social Blueprint to Cure Obesity.

If we really want to end childhood obesity (adult obesity too), we need to make America’s youth believe that exercise & healthy eating is the cool thing to do.

Make fitness sexy…or extreme…or sick…or whatever they call “cool” nowadays (gawd I am getting old)

And that’s exactly what these ads do.

They take the love, admiration & respect America’s kids have for their baseball heroes and leverage those feelings to get the kids excited about health & fitness.

It is the essence of “Monkey See – Monkey Do” psychology.

Just imagine if they roll this campaign out to include other athletes, celebrities, movie stars, etc…

It may even work for the adults.

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Here are the first two ads in the series.

New York Yankees

Baltimore Orioles

So, what do you think of that???

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