This weekend, I popped into the local supermarket to pick up a few staples.

While I was there, I made a few observations.

  1. Some people should not be allowed to drive the grocery carts.
  2. The variety & quantity of food available at an average supermarket is awesome.
  3. Most of that food is crap.
  4. It’s no surprise that we have an epidemic of obesity. All you have to do is take a look in the grocery carts of these Sunday shoppers to get a clear idea of why our collective asses are wider than ever before. People load up on the crap food and leave all of the broccoli and tuna for me.

To illustrate that point, I draw your attention to the woman ahead of me in line who was buying 40 frozen pizzas. Never having purchased 40 frozen pizzas, I was curious what would prompt a person to buy 40 frozen pizzas.

So I asked…..

I started my conversation by asking her if the pizzas were any good and should I run back to the frozen food aisle and buy some. She said that “they are great and that they were on sale that week – 2 pizzas for $5.55.

Let me repeat…2 pizzas for $5.55. That’s a lot of food (calories) for $5.55.

And it got me thinking….

  1. How in the world can the pizza maker sell a pizza for under 3 bucks?
  2. Could I replace those 2 pizzas with healthier options for the same $5.55?
  3. Would the pizza lady replace her pizzas with healthier foods if they were price neutral?

So, while I waited in line, I grabbed a copy of the store’s flyer and tried to pick out a Paleo friendly meal to feed 4 people for $5.55. (assuming that 2 of these frozen pizzas will feed a family of 4)

Here’s what I came up with:

  • 1 lb of sirloin steak (that’s 1/4 lb per person)
  • 1 package/unit of broccoli (3 stalks per unit = 3/4 stalk per person)
  • 1/2 lb of cherries for dessert (1/8 lb or 6 cherries per person)
  • approx 75¢ left over for saute oil, spices, etc.

So, how did I do?

  • Nutrition wise, my “healthy” meal is far superior to the crappy frozen pizza. Vitamins, minerals, enzymes, phytochemicals, etc. I won’t even mention all of the chemicals and low quality protein, fats & carbs found in the pizza.
  • Unfortunately, there is no way that the pizza lady and her family are going to be satisfied with my low calorie / high nutrition paleo dinner. When it comes to modern eating, quantity kicks quality’s butt. And a 1/4 lb of steak, 3/4 of a stalk of broc and a handful of cherries isn’t going to fill a swollen stomach like 1/2 of a pepperoni pizza.

Unfortunately….I really, really, really doubt that Mrs. Pizza Lover  is going to stop buying inexpensive frozen pizzas and start buying smaller yet healthier meals.

It’s not going to happen. Not until we decide to redistribute government subsidies & tax benefits towards the production of healthy food and away from cheap pizzas.

Maybe then Pizza Mom could transform into Healthy Mom.