Every January, a flood of new diet books push their way onto the shelves of your local bookstore. And each promises to contain the secret to successful weight loss.

Unfortunately, they’re all wrong. And what’s even worse, is that most of them don’t even know how wrong they are.

That’s because most diet gurus focus on the external factors of weight loss – food, exercise, supplements. These are the counting calories, counting carbs, eating nothing by grapefruit kind of diet gurus.

Luckily for us all, in the past few years, we have begun to see the evolution of the diet guru. This new breed of diet expert will not only tell you what to eat and how to move, but they will teach you how to think and how to self-motivate yourself towards a slimmer, trimmer you.

Motivation. That’s the ticket.


Without proper motivation, dieters cheat. A little at first. And then a little more. And then a little more. And soon enough, they are sucking back pints of Ben & Jerrys like there’s no tomorrow.

So, there we go. The solution to all of our diet woes is motivation. Except, the experts have got it wrong again.

They think that motivation through external punishment or reward is the path to weight loss. For example, in the past few months, a plan to slim America’s collective waistline by means of a tax on soft drinks (and other forms of junk food) has been discussed.

At first, the plan was proposed by New York Governor David Paterson. His fat tax failed due to public backlash. But now, it has the backing of the American Heart Association.

And with that mainstream scientific show of support, the possibility of a national fat tax becomes much more likely. Too bad it won’t work.

Obesity is not an external problem. It is a complex internal problem involving neurochemicals, nutrients, hormones, dna, enzymes and perhaps most importantly thoughts, feelings and motivations.

And those thoughts, feelings and motivations require a internal solution where we:

  1. Take responsibility for our own health
  2. Create a burning desire to constantly improve the state of our own health
  3. Help others make a similar transformation.

But the experts don’t want you to know that. Otherwise, you wouldn’t buy their book.

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