coca cola coke


You heard it here first.

$5 for a can of Coke.

And I’ll tell you why:

  1. America is fat…really fat
  2. American media keeps telling Americans to be afraid because they are soooo fat.
  3. American politicians tell the media that they are concerned that so many Americans are fat.
  4. And according to the laws of physics, Media fearmongering + faux Politico concern = Gov’t Intervention

But, what kind of intervention?

  • Public service announcements?
  • A national exercise program?
  • A subsidy on broccoli?

Nah, all of those options cost money.

What we need is an anti-obesity plan that actually makes money for the government.

six packBecause we all know that the government needs money. Between the recession and rising unemployment and the war(s) and the potential cost of President Obama’s healthcare reform package, the feds are strapped for cash.

So, how can the gov’t raise big wads of money in order to give America a collective six-pack?




More specifically, sin taxes on the food and/or behaviors that lead to obesity.

But what should we tax?

What we need is a nutritional villain

How about trans fat?

No, that won’t work. Bad PR and gov’t bans have pretty much killed off trans fats.

We need something new.

How about this?

According to the American Heart Association:

  • High intake of added sugars is implicated in numerous poor health conditions, including obesity, high blood pressure and other risk factors for heart disease and stroke.
  • Added sugars and solid fats in food, as well as alcoholic beverages are categorized as “discretionary calories” and should be eaten sparingly.
  • Most American women should consume no more than 100 calories (25 grams) of added sugars per day. That is equal to the amount of sugar in 2/3 of a single 12 oz /355 ml bottle of Coke.
  • Most men, no more than 150 calories (38 grams). That is equal to the amount of sugar in one 12 oz /355 ml bottle of Coke
  • Soft drinks and other sugar-sweetened beverages are the number one source of added sugars in the American diet.

And there we go. We have our villain


And since we get most of our added or non-naturally occurring sugar from soft drinks, look for a big gov’t/NGO/media push for a sin tax on soft drinks.

Mark my words people.

5 Bucks for a Can of Coke


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