fat_kid_tv

In the past few years, childhood obesity has grown from being a personal health issue to a public health issue.

And today, it is fast becoming a political issue.

the-goonies-chunkWay back in the 1980s, this is what a fat kid looked like.

(Bonus points to anyone who recognizes Chunk from “The Goonies”)

Today, Chunk would almost be slim by comparison.

Not only are today’s fat kids fatter than ever, their numbers are swelling as well.

In 2006, the CDC said that “the prevalence of obesity among children aged 6 to 11 more than doubled in the past 20 years, going from 6.5% in 1980 to 17.0% in 2006.

The rate among adolescents aged 12 to 19 more than tripled, increasing from 5% to 17.6%“.

And if that wasn’t bad enough, research also shows that there is an 80 percent chance an overweight adolescent will become an obese adult.

But maybe, you’re not a numbers person.

If that’s the case, and this data isn’t enough to grab your attention, take a look at this train-wreck:

Clearly, we have a problem.

What to do, what to do…

Well, according to researchers from the National Bureau of Economic Research, a ban on fast food advertisements in the United States could reduce the number of overweight children by as much as 18%.

brain_socialistShould the U.S. pursue that path, they would follow Sweden, Norway and Finland as the only countries to have banned commercial sponsorship of children’s programs.

This new research builds onto the findings of the 2006 report issued by the Institute of Medicine.

That report:

  • Indicated that there is compelling evidence linking food advertising on television and increased childhood obesity
  • Recommended congressional regulation of television food advertisements aimed at children
  • But also said that the link that would definitively prove that children had become fatter by watching fast food commercials could not be made.”

Michael Grossman, co-author of the NBER study, say that “our study provides evidence of that link.”

The Link between Fast Food TV Advertising and Childhood Obesity

Alright, problem solved.

TV fast food advertising is the villain.

So, what now?

Now we just need a champion to step in and kick a little corporate butt.

Let’s see, who can we get….hmmmmm, who would be a good choice?

Wait, I know!!!

Tipper Gore

fat-kid-loves-cakeThat’s perfect!

Let’s unleash Tipper on those evil fast food and television executives and our childhood obesity problem will disappear faster than the cake at a fat kid’s birthday party.

Okay, I just happen to have her private number right here….dialing……it’s ringing…….someone’s answering…..and…but….but….I see….well..but….ok…thanks anyway…

Sorry people, Tipper’s too busy helping her husband eliminate global warming to help us eliminate childhood obesity.

We’re on our own.

So what do we want to do?

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