A few days ago, I published Part 1 of my Health Habits Plan to Eliminate Obesity

In that post, I identified the two main causes for obesity:

  1. Medical causes which require medical intervention – ie pharmaceuticals or surgery
  2. Lifestyle causes – ie lack of exercise, overeating, junk food, etc

I also highlighted the three main targets for modifying the lifestyle causes of obesity:

  1. Lack of Knowledge
  2. Lack of Resources
  3. Lack of Motivation

And finally, I hypothesized that when it comes to lifestyle modification, there will never be a magic bullet solution for obesity

What’s required is a comprehensive approach that can satisfy the causes I listed above.

  • Lack of Knowledge
  • Lack of Resources
  • Lack of Motivation

Today, I am going to put my ego on the line and start laying out a plan that I think could:

  • Make use of already available expert knowledge
  • Allow small businesses to flourish
  • Improve the image of the corporate business sector
  • Reduce health care costs across the board – gov’t, business, insurance & end user
  • Improve municipal infrastructure
  • Cost the public sector next to nothing
  • Spark our motivation to live a healthy lifestyle
  • Encourage us all to take ownership of our own health
  • Reduce levels of chronic disease,
  • Improve levels of physical fitness, and
  • Drastically reduce levels of obesity

The Plan

As it stands right now, if you want access to the information, resources and motivation required to lose 50 lbs and get into great shape, it helps to have money…lots of money.

For personal trainers, nutritionists, uber-healthy food, supplements, lifestyle coaching, etc…

  • What if we could offer those services in every neighborhood around the country for next to nothing?

Wouldn’t that help with our lack of knowledge and lack of resources?

  • And what if every time you turned on your tv set or surfed the net, you were bombarded with healthy lifestyle advertising created by the world’s best marketing companies featuring the world’s biggest celebrities.

We live in a world where we are convinced to buy stuff that we don’t need but are told that we should want. What would happen if those same companies tried to sell us on a healthy lifestyle?

We’re not talking “say No to Drugs” PSAs…we’re talking big multimedia advertising campaigns boring their message directly into our influential little brains.

Wouldn’t that help with our lack of motivation?

What if I told you that there were already programs like this popping up around the country…but they suffer from a lack of scale, a lack of proper management, a lack of influence, a lack of awareness and a lack of money.

But not for much longer.

Everyday there is a bunch of stories in the news about obesity….from which country is the fattest, to an 8 year old boy being taken from his mother because he’s too fat…obesity has become a major topic of discussion around the world.