Mexico Declares War on Obesity with a Ban on Junk Food

boing!
mmmmmmm tortas - mmmmmmmm childhood obesity

The Mexican government is getting serious in it’s battle against childhood obesity.

As part of the anti-obesity campaign launched this past January by President Felipe Calderon, Mexican schoolkids will soon have to say adios to their morning champurrado and their daily lunch of an ultra greasy torta washed down with a Boing! soda.

Under the new guidelines only water, unsweetened but flavored water, or pure fruit juices will be sold in schools. No soft drinks or sugary fruit drinks, and only low-fat milk, will be allowed.

But, it’s not just the junk food.

Last month, the Prez passed another anti-obesity law that mandates daily phys-ed for school age children.

According to Calderon, “the incidence of obesity among youngsters has tripled in Mexico over the last three decades.

About 4.5 million Mexican children between the ages of 5 and 11 are overweight. That’s 26 percent of all Mexican children.

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Health Secretary Jose Angel Cordoba said nationwide consumption of fruits and vegetables has declined 40 percent over the last 10 to 15 years, while consumption of sweetened drinks has risen 40 percent to 50 percent.

Mexico’s Health Department says it hopes to have the rules in place when the next school year starts in August.

The guidelines would cover all 220,000 public and private primary and middle schools serving 25 million students.

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Now that sounds like a Food Revolution.

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